ANSPLAN

It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis. But much analytic expertise can be built into a computer programme. ANSPLAN, developed by Igor Ansoff is a programme that integrates the analytic expertise of a computer with the experience and wisdom of executives.

ANSPLAN is a powerful strategic tool that can help companies formulate effective strategic response to today’s turbulent environment. It provides:

▪ An analytical tool for evaluating the potential profitability of entering or continuing to operate within a Strategic Business Area (SBA)

▪ A process for developing a strategic response to future SBA environments that are expected to be very different from the past or present.

Learn more about ANSPLAN from Igor Ansoff’s article
Competitive Strategy Analysis Using Computer Software

Contact us for further enquiries on ANSPLAN.